![]() Also, optimize the image for mobile devices. The first few things people look for while searching for new podcasts is its title, cover art, and of course, the trailer.įollow all the Apple Podcasts guidelines while designing and creating the cover thumbnail image. Attention To Detail: Podcast Cover Thumbnail, Trailer, Episode Titles As you progress, you'll see that your statistics steadily improve. Never doubt the capacity of word-of-mouth promotion, especially as your podcast grows in popularity. This will garner the attention of people beyond your friend circle. The enthusiasm of your podcast debut announcement may make them willing to share the news on their social media profiles. Your close group of family and friends who are genuinely interested in your podcast can help you out easily. Also, try to work for driving as many subscriptions as possible within 48 hours of publishing your podcast. It does not matter if you do not have thousands of social media followers. Therefore, leave no stone unturned to bring in a maximum number of subscriptions. The most important factor deciding the ranks in Apple Podcasts is the number of subscribers. Just make sure you follow all of the rules for giveaways that are chosen at random You could enroll reviewers into a contest for a larger prize. Instead of providing freebies to every reviewer, a giveaway can be an excellent strategy.or you can just use this webpage we use: how to follow, rate and review on Apple Podcasts Make it EASY: for example create a webpage on your domain showing them step by step how to do this.Offer something valuable in exchange for unique reviews, and utilize that to persuade your listeners to do so Entice them with a freebie, such as an eBook, short course, or another assortment of goodies.Obviously, presenting a reward to listeners to review your podcast is the greatest method to motivate them to do so. It may seem obvious, but people need to hear something several times before they take in and, more importantly, before they act. Podcasters must frequently guide their listeners to the review section and urge them to post a review. One of the most effective ways to rank in Apple Podcasts list is to have good quality reviews. It is ALWAYS easier to grow into a small category, build a loyal audience there before aiming to rank in the big, broader catgegory for your niche. If you can't decide between two podcast categories that both look like they'd be a strong fit, go with the smaller and less-crowded niche category. You can list your show in several secondary categories on Apple, but you can only choose one primary category. We must know the answers to these questions if we are going to create great content. What are the burning questions that keep them up at night?.To learn about how you can make great content for them. If you don't, then your first step is to just spend time talking with these people. Now hopefully, you have a good idea of the types of people you can create "great content" for as we assume you have been marketing to them for a while. so you need to first understand WHO you are making content for. Well "great" is in the eye of the beholder. 8 Simple Steps To Boost Apple Podcasts Rankings Most Important: Produce Great Content Let's now dig into how you actually do this. (It used to be called "subscribe" but Apple recently changed this to "follow".) □ New followers in a certain time period (assumed 48 hours) is the highest rated input into the algorithm Now here's the big one: from all of our experimentation AND from what we have learnt from other Apple Podcasts ranking legends. Their allgorithm must place a certain weighting on each of these to calculate rankings. the more you get these things the higher you will rank: and the wisdom from people that have been playing the Apple Podcasts rankings game over the past through years. Let's start off by telling the truth: nobody knows exactly how the internal Apple Podcasts ranking algorithms work.Īll we have is an understanding of what the inputs must be. This post details everything we have learnt about ranking shows in Apple Podcasts so you can go away and do the same with yours. Apple doesn't publish guidelines on how you can rise in the rankings.īut don't worry, you don't need Apple when you have Fame )
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